Hormone Balance Nutritionals dba WELLENA

Hormone Balance Nutritionals dba WELLENA Round 2!

Boulder, CO


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11.53% Co-Op Profit Margin $201.86 profit per pack

7.7 MonthsDuration

80% PSC

Purchase Methods

We make clean supplements and skincare products to help women balance hormones naturally. We've had a consistent 30 to 40% growth each year. As an e-commerce-only brand, we enjoy high product margins that don't get eroded by retail distribution. We sell through our beautiful Shopify store and on Amazon (just started 4 months ago). We have nurtured a highly loyal and trusting audience of women; therefore in Shopify,  50% of our buyers are repeat customers. By adding videos, lifestyle photography and infographics, our store converts at 4.1% (our industry average is 2%) which is 41% higher than last year in 2020.  Our latest book, "Overcoming Estrogen Dominance" was just released in March and has been extremely well received by our community - we sold nearly all of the 4,000 books (and are therefore raising funds for a reprint) and received 4.7 stars in Amazon reviews.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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