Italeau, Inc.

COOP # 2 - FOLIANA

Sausalito, CA

https://www.italeau.com

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Total Raised
$63,350.00
Total Payout
$68,780.00
Instructions
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Inventory Inspection Type

8.57% Co-Op Profit Margin $5.43 profit per pack

5.4 MonthsDuration

80%PSC

Purchase Methods

This is our second deal with Kickfurther, we're very excited to continue working with you. We completed our first deal one month earlier than planned!! 

This coop is to finance our first Fall/Winter production of our best selling Fall product: our FOLIANA waterproof ankle bootie. FOLIANA is a women’s ankle bootie, handcrafted in Italy, waterproof and stain resistant, made of fine Italian leather inside and outside. It features a sole with traction to avoid slippage and a removable 4 mm thick memory foam insole. In other words, FOLIANA is a premium bootie with all the options. We have been selling this bootie for several years and it is our best seller during Fall/Winter season.

To give you a sense of how good of a product it is: last year we didn’t start the Fall/Winter season with much inventory (we didn’t know about KickFurther!). FOLIANA sold out in early October, but customers kept placing back-orders, being willing to wait several weeks to receive their order. We sold 4,220 pairs from Oct. 1, 2020 to Jan. 31, 2021, however we don’t know how many orders didn’t incur due to customers not wanting to wait several weeks to receive their backorder. Our intention this season is to go full force in Fall/Winter 2021 and at least double vs. Fall/Winter last year, with plenty of our best-selling products in stock to avoid backorders and with a much increased marketing budget and a much wider email/SMS base.

We also have many 5 star-rated reviews for this product, which you can see on FOLIANA’s product page: https://italeau.com/collections/waterproof-booties/products/foliana-bootie-cognac

FOLIANA will be sold on italeau.com, nordstrom.com and neimanmarcus.com. Our web site launched 2 years ago and is seamlessly integrated with our fulfillment warehouse.

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